Style Without The Effort
Brief: Bicester Village wanted to reach a male audience who were visiting the retail outlet, but weren’t purchasing. We needed to change this and show Bicester’s unique offer of accessible luxury.
Response: We found a trend in the male world to portray an idealised, unattainable version of modern man that doesn’t speak to real people; we wanted to show that Bicester makes luxury accessible. Developing a light-hearted campaign featuring a try-hard fashionista, we subverted the stereotype to produce fun, stylish content which reflects Bicester’s position in the world of luxury fashion.