The Art People
The Brief: To create a content strategy to support the launch of Christie’s content platform, designed to connect the brand to a broader audience and reinforce their position as ‘The Art People’.
David Gainsborough Roberts
Our Response: We developed three content strands (Collector’s Stories, Game Changers and Wish List), all designed to to make Christie’s more accessible, and open up the world of the auction house to a wider audience of art entusiasts.
Outcome: Over 20 films, including the brand's first ever interactive film, using our HotSpot technology to allow audiences to pause films and find out more information about pieces of art. This experience was custom designed to fit with Christie’s brand and luxury aesthetic.