Brief: Clarks wanted to use their digital channels to engage a young demographic. They asked Just So to engineer a campaign introducing musician and choreographer, Connie Constance, as creative inspiration for the brand.
Response: We produced a performance film featuring Constance dancing to her own bespoke composition. Our production embodies Clarks’ proposition of creative innovation, emphasising the graceful movements of Constance’s choreography through intriguing editing techniques and sound design. The strategy is a bold departure from traditional Clarks branding, repositioning the classic brand through a contemporary campaign and supporting their orientationtowards a premium market.
Outcome: Released via Clarks social media channels, the success of the film was immediately evident, their Instagram page alone seeing a 25% increase in followers. The film forms part of a new approach to branding for Clarks, as we support them in developing artistic content to appeal to a new generation of consumers.