We partnered with Clarks on a full campaign across TV, online and print to create excitement and desire for their new ‘out of school’ childrens shoes.
With school shoes being a core strength in kids sales, Clarks wanted a push for the more sporty, everyday shoe. Building on the collection’s playful design, we wanted to really bring the shoes to life and get creative with children’s minds. Using the tagline ‘Just Imagine’, we used our inhouse VFX team to turn the prints into giant Origami characters interacting with children in live action sequences. The film highlights the evolving Clarks image as the most innovative and exciting British footwear brand.
We delivered a 30” TV ad, 12l shorts for the Disney Channel, animations for an accompanying app and a full stills campaign running in store and across major press and digital channels.