Brief: Alfred Dunhill wanted to convey their commitment to quality through a series of films that focussed on their British-made products. It was essential that these films captured a heart and warmth that moved them beyond simple product films.
Our Response: Shot on location at factories in Somerset, Yorkshire and Scotland we set out to uncover the personalities behind Alfred Dunhill's British-made ranges, spending time with the individuals and discovering their relationship with the materials and products they produce. The films also showcased the beauty and scale of the natural landscapes in which these products are created, leading to three very individual portraits that brought to life the provenance of the brand.
Outcome: The films were used in store globally and successfully communicated the brand's provenance in a way that helped Alfred Dunhill stand out amongst the competition as an authentic voice in contemporary luxury menswear.