Brief: To celebrate the launch of their Mumbai boutique, Farfetch wanted a distinctive film to stand out against familiar fashion advertising.
Response: Inspired by the iconic imagery of Indian cinema we conceived a Bollywood-mini-epic full of personality and expression. Our all-action production was vibrant and energetic, driven by an authentic Bollywood soundtrack and featuring the most stylish heroes and villains on the subcontinent. The narrative-driven campaign enabled us to showcase a broad range of clothes in an exciting, engaging way, showing that style doesn’t have to take itself too seriously.
Outcome: Our film was featured as one of Vogue India’s top ten fashion films and received acclaim for a distinctive approach that balanced entertainment with style.