P9 Launch

Brief: For the launch of the Huawei P9 phone, Havas Worldwide tasked Just So with producing a campaign which would leverage the online following of social influencers, Jack Morris and Deliciously Ella.

Response: Taking Jack - better known for his ‘doyoutravel’ social channels - and health-food writer Ella all the way to California, we portrayed the social stars as they’d never been seen before, capturing beautiful, cinematic journeys which reflected the features and aesthetics of the P9 camera and showed off its capabilities.

Outcome: Our films supported the launch of Huawei’s P9 as they used social influencers for the very first time, engaging new audiences as they were rolled out across Huawei’s social YouTube channels as part of a global campaign.